Viewing: Blog > Nike
Almost 30 years ago, Nike was asked to collaborate on a movie that would feature scenes set in the futuristic world of 2015. The brand was challenged to imagine sneakers that would suit the inhabitants of the advanced era. The innovation team, which regularly looks into a crystal ball of athlete insight and technology to project the future of sport, took that task further.
The resulting Nike Mag reinvented the conventional lacing system, integrating it into an inimitable design that became an enduring beacon of popular culture. As Nike, Inc. President and Chief Executive Officer Mark Parker put it, “We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes.”
Today, Nike delivered a gift to Michael J. Fox introducing the innovation to the shoe’s first, and most celebrated, wearer.
This innovation advances what was coined the Nike Mag’s “power laces,” combining the archetype invention with digital technology. The result is an individually responsive system that senses the wearer’s motion to provide adaptive on-demand comfort and support. But this is just the first iteration.
Nike continues to test this technology across multiple sports, incorporating feedback into future game-changing footwear with unprecedented performance features that have the potential to impact athletes around the world.
“By imagining the future, we create it. Product that comes alive, with on-demand comfort and support when you need, product that senses you and adapts to you is right around the corner,” added Parker.
The 2015 Nike Mag is a limited edition release. It will only be available via auction, with all proceeds going to the Michael J. Fox Foundation for Parkinson's Research. The specific details on the auctions will be posted to Nike News and via Twitter @Nike in spring 2016.
15 September 2015
Nius, or Justin Antonius to his friends. Is an Amsterdam based photographer who shoots all his work analog. The models he works with and moments he captures are a perfect illustration of current street culture, they almost feel like he's just shooting his friends. He captures fashion trends in a beautifully balanced way, with vibrant colours and interesting narratives. At Pear Shaped, we love his colabs as much as his photography, in particular his work with Youp Wehnes. With regular shows in Amsterdam be sure to follow this guy closely and check up on his upcoming exhibitions
For prints, question & collabs contact
25 August 2015
Loved and adored Ronaldinho had it all, silky skills, a nike football boot deal and countless winners medals. He will always be regarded as one of the greatest and most entertaining the footballing world has ever seen. Off the field the former Barcelona star also holds the world record for being the first YouTube video to reach over 1 million views, when Nike presented him with a golden edition of the Air Legend Tiempo. To mark the 10th anniversary since the feat, Nike is paying homage to the achievement and football legend with a celebratory “Touch of Gold” take on the Tiempo Legend.
The boot's technologies have been somewhat updated but still features the signature R10 logo on the tongue. Individually numbered, just 3,000 pairs of the “Touch of Gold” release have been crafted and will soon be made available at select stockists.
Nike have re-released the video (in slightly better quality), check it out here.
20 August 2015
To further celebrate the 20th anniversary of the Air Max 95, Nike have embraced 90's nostalgia, teaming up with creative agency Ogilvy & Mather, to create a series of limited edition collectable trading cards. Ogilvy & Mather enlisted local Hong Kong artists to incorporate styles and ideas reflecting the last two decades of local culture. Dispensed through vending machines at Nike locations, one highly limited holographic Nike iD card was in the mix, offering the lucky recipients a chance to obtain a low-production model of an Air Max 95 style or to fully customise one.
16 August 2015
Pigalle have always had a strong affinity with basketball, opening up a flagship basketball dedicated store in its home town of Paris in 2014. In conjunction with this the Parisian collective teamed-up yet again with longstanding friends III-Studio, to create an extraordinarily vibrant and colourful basketball court situated in between the strips of Parisian buildings. The court was first renovated back in 2009 with the help of Nike and is used by Pigalle founder Stephen Ashpool to train local youths. The latest update is inspired by 1930s artwork ‘Sportsmen’ by Russian artist Kasimir Malevich.
For their latest basketball related project, Pigalle have again collaborated with Nike to celebrate basketball culture in Shanghai, creating a new iteration of the famous Nike LeBron 12 Elite silhouette. The shoe features Pigalle branding on the tongue and insole while maintaining the LeBron James crown logo on the heel pull-tab and is set to be released on August 18th.
As you well know Nike is celebrating one of its most iconic shoes 20th birthday this year, the 'Air Max 95. In continuation of the celebrations they have launched an original exhibition in Tokyo, Japan to honor the model. The exhibition, entitled 'STUDIO 95' archives earlier and newer models of the revolutionary runner, while showcasing the evolution of Sergio Lozano's original design. Check out some images of the exhibition below.
12 August 2015
It has been much publicised that the Air Max 95 is celebrating its 20th birthday this year, with that in mind Nike have taken inspiration from the traditional 20th wedding anniversary gift, Platinum, to design their latest release. The release features a two shoe drop with one adopting an all-over motif with immaculate detailing as a nod to platinum jewellery, while the other design takes cues from the various textures and finishes of raw platinum. These will be available from select retailers today!
29 July 2015
To celebrate the imminent release of the Jordan Super.Fly, which drops worldwide on August 5 for a cool $150, the Jordan Brand hosted the "First To Fly" event at the Brooklyn Bowl in Las Vegas! The event went off and people were treated to a full program, including bowling, free haircuts, free food, appearances by Jordan Brand athletes, and of course the chance to purchase some exclusive apparel. Alongside this was a host of interactive displays, including the “Kaboom Room” – a virtual dunking experience that measured each dunker’s power.
The new Jordan Super.Fly 4 release is shown below.
The event looked unreal and one to treasure for everyone who was there, check out some images from it.
Ever had the urge to grace your feet with the comfort and freedom of sandals whilst still upholding the style and sturdiness of trainers??? Well know this could be possible! For its latest release the Nike Lab have re-imagined the old Air Deschutz from the ACG range to create the Air Solarsoft Zigzag. The ZIgzag is set to feature a woven strap system constructed from synthetic suede for lightweight comfort and durability, forming a half trainer and half sandal mash-up.
Unfortunately for me aesthetics have been seriously sacrificed in an extremely bold attempt to innovate the stereotypically unstylish sandal industry and as such the jury is very much out!!!!
15 July 2015
Andy Knight, owner of streetwear brand 'Known Worldwide', and a shop in swindon called 'The Forum', is an avid collecter of Nike's Air Max 1.
After starting off collecting Nike SB's back when he was a skater, Andy now has an impressive collection 87 pairs of Air Max 1s. In an interview, he explains; "87 is enough for me. I capped it at 87 and I will never go over 87. [...] I swap them out, trade them out, but I won’t go over 87. I’m around 85 at the moment, I think. Sometimes, I just cull them, and I’m at a stage now where I love every single pair of sneakers in there, but there’s still pairs out there that I want."